Introduction
Dell computer manufacturing company was established by Dell Michael in 1984. Dell is a diversified Information and technology equipment provider and supplier. Dell Company sells comprehensive range of products and services directly to consumers all over the world. The company rates high in the section of information and technology. This is attributed to their focus on delivering the best ever possible customer experience by directly delivering standard based computer products and services.
Dell Supply chain
Dell has enhanced the process of supply chain by using a web based portal. This was created to provide non production procurement.
Dell Procurement team always completes a review which is done internally. This process together with the approval can attract suppliers who are qualified to participate in RFP and RFI. Suppliers who qualify to work in Dell merchandize can acquire contracts which are generated electronically.
I2 Technologies software
I2 Technology is a supply chain planner and Dell uses this system to help see deep into business supply process and vice versa. This enables Dell team workers to inform the suppliers which items should be provided to the plant. After this information the suppliers can then adjusts to any supply chain snag. This system has saved Dell millions of money and is the main reason its inventory is at the average level of one tenth its competitors.
Web Methods, Inc.
Dell Computer Corporation is the leading world computer systems and is also a premier provider of products and services required for customers to build internet infrastructure. Dell.B2B.com site which is also powered by webMethods software is the advanced level of Dell e-commerce capabilities. This is where customer’s procurement processes are handled. It is separate from the previous extranet-based system enabled online ordering.
Customers are therefore required to log into the system, set up an order, then log into their own procurement system and key in the data manually before placing an order. That duplication of effort wasted valuable time, slowed order processing and introduced opportunity for error when re-keying the order information. To better serve customers and eliminate that inefficiency, Dell developed its new B2B site, which makes much tighter integration possible between the customer and Dell.
“Customers can log on, efficiently get information on Dell products that have been customized for them, and order products online,” says Fountain. “The integration improves the customer experience because they spend less time executing procurement procedures and thus save money and time. Customers also acquire more knowledge on best practice for e- business and to build a B2B infrastructure on their own.
A customer pulls product information directly from the Dell’s server into the customer’s purchasing system which creates an electronic requisition. Once the requisition is approved online by the customer, a computer generated purchase order shoots over the internet back to dell and this takes about 60 seconds.
Chain of Value
The company’s chain of value is a concept that was introduced in about 1986 by Porter. This chain value is the entire product flow from the supplier to the customer and managing the information flow seamlessly. In this case, the customers derive the utmost fulfillment while the company maximizes profit. Dell’s value chain is unique in that it sources the entire components from traders across the world. It is then responsible for the final assembly and sells it directly to customers.
Build company that organize supply chains have been the main motivating forces of Dell and this have enabled the company to grow benefit over the numerous trade groups or industries in the industry. When Dell entered the market there were already existing giants, hence, the company had to aggressively come up with strategies that are unique.
Dell out sources all its machinery including sub assemblage like motherboards and virtually all the complete production chain for many notebooks and pocket computers. Dell follows Build’s functions in time policies. During this time the inventory remains in the supplier’s books till Dell puts the order. Dell eliminated from its value chain the intermediaries who would have charged a 20-30 % gain from the value chain, taking orders over phone and since 1990s over the internet and aligning the supply chain closely to the assembly factories and the order taking systems. They have integrated the direct selling model intractably with the supply chain.
Data warehouse
Data warehouse in computing is used in reporting and doing investigation. Data stored in the warehouse is gotten from the operational systems. The records may go through an operational information store for supplementary operations before it functions in the data warehouse for reporting. An information warehouse has its functions maintained in three distinct parts; access, integrations and staging. Staging which is one of the examples is used to store raw records. These records are used by developers. The other example is integration section. This is used to combine information. It also gives a leveled warehouse usage by clients. The last section is the access layer. This is used in finding information from users.
Event Tracking
Event Tracking can be used to verify user dealings with websites basics such as flush driven menu system. This Tracking employs an object-oriented model. This can be used to collect and categorize different types of dealings with your web page items.
Demand shaping
Demand shaping is influencing the demand of customers to match the planned supply. In manufacturing for example dynamic prices can be used to manage demand. Dell is one of the best examples of companies that have put this into practice. The computer company special sales week influences the demand. Demand shaping involves supply constraining customer-related approach. This is used for planning and execution that aligns procedures with the customer requirement bat tactical ranges. There are three aspects of demand i.e. demand pattern recognition, supply supportability analysis and optimal demand steering.