Information Technology for Customer Relationships

The business benefits of using information technology by General Electric The adoption of information technologies has enabled General Electric (GE) to provide better support to…

Business Excellence Models

How does Baldrige support Deming’s 14 points? In order to contribute to improving the quality of management and organisation in the country and round the…

Moral and Responsibility in Calculated Strategy

Abstract The theory of societal accountability puts forward that the responsibilities of private companies to the community spread further than generating revenues. Collective responsibility ponders…

Organisational Culture and Change Management

Understanding Organisational Culture Learning Culture is something that defines ways of human interactions in society. Cultures vary on the global scale, depending on geographical region,…

Business Analytics

Pie chart Descriptive Statistics Table 1. Summary Statistics Metric Value Mean 3.6133 Standard Error 0.4965 Median 2.9800 Mode #N/A Standard Deviation 1.9231 Sample Variance 3.6983…

Ethics in Business Environment

Summary Ethics can be applied in any profession. Basically, ethics denote set of laws or moral systems that provide a basis for discerning whether an…

Cadbury Company’s Marketing Research

The ability of Cadbury to make market and marketing research The ability to make market and marketing research is an integral part of the success…

Workplace Communication and Technology

The fast pace of the development of modern technology can be listed among the key factors that have an impact on all spheres of human…

Corporate and Social Responsibility Trends in the UAE

Introduction Depending on the type of business and the physical location of a business, corporate social responsibility takes many names including corporate citizenship, social performance…

Whirlpool Corporation’s Global Logistics

Introduction Whirlpool Corporation became the world’s largest home appliance builder after merging with Maytag. This merger necessitated various reforms to optimize business operations, particularly, cash…

International Human Resource Management Strategies

According to Mathis and Jackson (2008), human resource management is an organization’s function that entails all aspects that are associated with the human resource or…

Zalora.sg Company’s Strategic Management

At Zalora.sg, there are different managers working at different levels in the hierarchy and for different departments. Each of them has to meet different performance…

Online Marketing Strategies: The Future Is Here

Article Summary The article “Online marketing strategies: The future is here” begins by accepting the fact that offline (also known as traditional) marketing has made…

Corporate Social Responsibility, Its Role and Value

The Value of Corporate Social Responsibility Corporate social responsibility (CSR) is the approach to running businesses according to which the sustainability of the development is…

Marketing Public Relations and Communications

What are the major functions performed by marketing public relations? Illustrate with examples Marketing public relations (MPR) is one of the most powerful tools for…

Adidas Company: Conquering the New Market

Adidas is one of those brands that do not need introduction – in the 21st century, it has practically become a household name. However, as…

Global Logistics and Transportation

Standard logistics operational characteristics Transportation, warehousing, inventory management, order processing, product scheduling, purchasing, and customer service are some of the standard logistics operations that characterize…

Toyota Company’s Marketing Strategies

Introduction Toyota is among the leading car manufacturers in the world because “since 2000”, Toyota industry has grown by a big margin. They enjoy global…

“The Truth about CSR” by K. Rangan et al.

Central Theme The article speculates on the fundamental characteristics of corporate social responsibility (CSR) activities, their goals, and their importance to businesses. In the beginning,…

Ford and Carbide Companies Global and Local Strategies

Introduction Marketing strategies on pricing, promotion, development, and distribution have to be implemented appropriately for the success of any business within the domestic and international…

Walmart Company’s Issues in China

Many companies have failed to achieve their business potentials due to lack of appropriate International Human Resource (IHR) strategies. This malpractice has produced different managerial…

Grocery Delivery Business and Its Porter’s Forces

Introduction The success of a business is guaranteed when all the stakeholders offer it a healthy environment. Players like the government, investors, customers, competitors, and…

An Improvisational Model of Change Management

Introduction There has been increased demand by the management of the organization to have their existing systems upgraded or to implement new technologies that can…

Kodak Company’s New Strategy

The current technological development has affected the growth and performance of Eastman Kodak. The company is facing a high chance of becoming bankrupt (Jones, 2012).…

Diversity and Inclusion at the Workplace

Introduction Diversity is perceived differently by various businesses. For instance, while some businesses consider diversity as an opportunity to hire employees from diverse cultures, others…

Visual Management in Kaizen Approach

Introduction Focusing on quality management is one of the crucial aspects of any company’s performance in its chosen area of business. Therefore, the introduction of…

Managing Diversity Through Human Resource Management

Introduction In the contemporary world, diversity is a very important aspect of human resource management. Organizations that value diversity have high employee retaining capacities, and…

Red Bull Company’s Unique Marketing Strategies

Red Bull is an energy drink company originating from Australia that has achieved multinational status. It has ventured into hundreds of countries in the world…

SAS’s Business Model: Corporate Values and Goals

Employee satisfaction model The Employee satisfaction model used in SAS comprises of four major drives. These drives include the development of cohesiveness among the employees,…

The DHL Company’s International Strategies

The first-mover advantage is the advantage of accruing to a company that enters a particular market segment before any other company in terms of gaining…

Strategic Management, Its Components and Levels

Strategic management refers to the process through which the vision of a business organization is defined. It includes the processes of planning, directing, and controlling…

Tawazun Organization Management Perspectives

Trends and Perspectives The main trends and perspectives within this organization are the addition of new models of ERP oracle system and enhancement of the…

Domestic and International Marketing

Domestic marketing refers to commercializing products or services in the local market. However, international marketing relates to selling products or services in countries other than…

Human Resource Management: Strategic Approach

Introduction Human Resource Management (HRM) changed a lot over the last couple of years. The recent developments have changed the role of managers, duties and…

Business Excellence Models Comparison

Introduction A business excellence framework is a concept, which a corporation might apply to aid in concentrating its activities and philosophies in an organized and…

Google Inc.’s Democratic Leadership Style

Google and Democratic Leadership Google is one of the leading companies in the world in terms of size and performance. The company has flourished over…

Acer Company’s Advertising Strategy

Overview Acer is one of the leading producers and sellers of computer hardware in the world. The company’s major products include laptop computers, personal computers…

Marketing, Its Scope, Concepts, Changes

Why marketing is important Marketing is an essential part of business success. It is worth noting that the success of a business is dependent on…

Performance Management in Strategic Planning

Tapinos, Dyson and Meadows’s study aims at evaluating the performance impact on the strategic planning process for companies by assessing the factors that affect the…

Adolph Coors Company’s Competitive Position

Introduction Every firm’s goal is to ensure that it gains a competitive advantage over other organizations in the same industry. To attain a competitive position,…

Recruitment and Selection: Meaning and Importance

The availability of competent human resources capable of solving the posed organisational problems is the determining factor that influences a company’s competitiveness, economic growth, and…

Moral Management and Company’s Responsibility

In order for a company to grow and be successful, moral and social responsibility are important. Companies that are responsible for more than their earnings…

Amazon Incorporation Concepts

Amazon Amazon Incorporation is one of the most successful companies in the world. The company uses powerful concepts to serve its clients. Amazon’s core strategies…

Subway Company’s Marketing Mix and Strategy

Introduction Subway Company is an American based restaurant franchise, which carries out the business of selling sandwiches and salads. The company is owned and controlled…

National Health Service Management

Introduction The NHS management must posses a high degree of control, coordination and leadership in order to cope with the huge challenges it is currently…

Business Functions and Managerial Responsibilities

A business function is an operation or an undertaking that an organization performs regularly to achieve the desired goals and objectives (Kerzner, 2010). These business…

Personnel vs. Human Resource Management

Researchers state that there is no great difference between personal management and human resource management (HRM). Thus they recognize that personal management is administrative in…

Management Development Benefits and Values

Introduction According to Hiatt (2003), it was opined that there are various management techniques that any business entity can employ to realize its development value…

Marketing and Its Role for Organization

Introduction Marketing is an activity that involves well-defined processes and strategies in the manufacture, delivery, and exchange of goods and services that are in demand…

Apple Incorporation Strategic Management

Strategic Management The case study “Apple Inc., 2008” explains why the company requires new strategies and competencies in order to remain competitive in its industry.…

LPA Industries Company Organizational Behavior

Key Points Concerning Organizational Behavior Organizational behavior studies cultures that are embedded in an organization by defining the processes and modes of doing things in…

DP World Company’s Business Excellence Model

Summary The management and leadership of an organization are crucial for the progress of the organization because they determine the extent to which it adapts…

American Business Ethics and Stakeholder Theory

Introduction Corporations must act ethically because it is impossible for them to dodge scrutiny from different stockholders (Terris 47). Corporate ethics should be treated as…

The Path-Goal Theory of Leadership

Path-goal theory indicates the methods of the leaders of motivating their employees. The primary target of this approach is to improve the performance of the…

Consumer Behavior in Product Marketing

Introduction In the US, various companies have implemented strategies that respond to changes in diversity. Consumer behavior involves the psychological processes within consumers as they…

Coca-Cola’s Internal and External Environment

Introduction The Coca-Cola Company is a beverage company that was founded in 1886. Currently, it has a worldwide presence in the manufacturing and distribution of…

The Coca-Cola Company in 2012: SWOT Analysis

The internal and external environment of an organization determines its level of success (Zurkuhlen, 1987). An organization needs to conduct a SWOT analysis regularly for…

IPhone Xs and Apple Business Competitors’ Analysis

Competitive Rivalry The latest Apple smartphone, iPhone Xs, faces high competitive rivalry due to numerous factors. The aggressive advertising and rapid innovation of the competitors…

Marketing: Origins and Development

Explain Pricing Policy Marketers should use the best prices to ensure their services or products compete successfully in the marketplace. The targeted prices should be…