SAS’s Business Model: Corporate Values and Goals

Employee satisfaction model

The Employee satisfaction model used in SAS comprises of four major drives. These drives include the development of cohesiveness among the employees, challenging them to learn, improving their state of wellness and supporting them in their personal career growth. SAS’s core values indicate that the company is committed to enhancing employee satisfaction through the development of opportunities for the members of the company to develop their personal careers. The company provides regular training and development programs to enhance the skills and knowledge possessed by its employees. SAS has developed support services for its employees and their families to attain a healthy lifestyle through advocacy for the members to take part in fitness programs. SAS also provides regular health checkups in the healthcare facility within the company (Best Companies 2014, 2014). SAS offers free healthcare services to the employees, and it has a free membership gym for its human resources. In addition to this, SAS also offers its employees some of the best salaries in the world, making their efforts at work worthwhile.

Employees of the company have a clear perception that the company always strives to meet their respective needs. Likewise, the employees are satisfied with the reward inducement system in the company because the management of the company has focused on providing the employees with reasonable salaries. The company also finances innovative ideas developed by the employees. The software developers are the best paid because their work forms the basis of the business operations of the company, and their welfare is a major focus of the management function. The company focuses on ensuring the employees are acquainted with the requirements of their tasks in the workflow. Competence and high performance are emphasized at the company; hence, the employees have access to training and development programs, as well as reading material on their specific work areas. Family benefits extended to employees in the company also enhance job satisfaction (SAS Corporate Social Responsibility, 2014).

Key values and goals

Corporate social responsibility

The key goals of SAS are the development of a sustainable corporate developmental plan that motivates the employees and helps in solving societal challenges. SAS’s corporate social responsibility program focuses on giving back to the society through donations that are aimed at enhancing the accessibility of public education. The employees of the company are contented with their association with a globally recognized company that promotes public education. SAS has identified the challenges students face while studying math, science, and technology. The company majorly focuses on influencing more students to pursue these complex subjects by motivating them and providing them with the relevant learning material to making their experience better. This approach is inspired by the need of the company to be among the global companies that take part in the development of innovative ideas to solve global issues. SAS is particularly interested in promoting education to help in bringing up a generation that is acquainted with knowledge to solve the issue of diminishing natural resources. The company’s core values are enshrined in the need for SAS to develop excellent leadership. The company ensures that its customers enjoy every stage of their business engagement, and this has led to its large market share with many loyal clients. The company also invests in educating some of its employees to ensure it has the capabilities to deal with global issues with relation to sustainability (SAS Corporate Social Responsibility, 2014).

Community engagement

The company is also renowned for its values of environmental sustainability. SAS emphasizes on recycling and becoming efficient in its use of energy (Corporate Responsibility, 2014). SAS has emphasized on recycling water on its premises, and it also actively engages in recycling waste material like plastic bottles. The company also ensures that it fosters efficiency in energy management by ensuring power is not wasted, and it has invested in reducing its carbon footprint. These values motivate the employees to work hard to achieve the long-term goals set by the shareholders of the company. The company has assumed a high-quality level of governance, and every profession in the company is governed through the required code of ethics. Employees at SAS are also compelled to support voluntary work by taking part in community engagement activities. Donations and educating the public are commonplace among the members of the organization. SAS continues its partnership with global organizations like the UN in ensuring global issues are addressed accordingly.

SAS’s business model

Viability of the model for other companies

SAS’s business model encapsulates the requirements of the employees to attain job satisfaction and motivation. The working environment at SAS has been tailored to accommodate the professionals and to motivate them to attain their personal career goals. The model also ensures that the company only engages in sustainable development with reference to social and environmental sustainability. The concept of global warming has prompted many authorities across the world to compel companies in the local markets to use such a model in their business processes. The model satisfies the employees and it also satisfies the requirements of the members of the community benefiting from the CSR programs. In addition, focusing on environmental sustainability is an indication that a company is responsible for its carbon footprint, and this is a requirement for companies across the world. SAS is in the limelight of developing an ideal organization in the contemporary business environment, and other companies in different industries should emulate the international company. It is important for companies across the world to participate in the development of solutions to the global issues. Issues like the need for the development of cleaner sources of energy and the reduction of greenhouse gas emission should be tackled through joint efforts by companies across the world.

Sustainability and ethics

SAS’s business model focuses on the development of sustainable long-term goals. The working environment and the corporate social responsibility activities in the company are geared toward the development of competitive advantage against SAS’s rivals. The company has invested in winning the hearts of the employees and the society. The company has a low turnover rate because the majority of the workers are contented with their working conditions and the accrued benefits. The company also has the support of the society because it is associated with many charity projects. Other companies should assume such a business model to ensure they have a satisfied workforce, which is highly motivated to attain the organizational goals.

The incorporation of a comprehensive corporate social responsibility program that looks into social and environmental sustainability is also a viable strategy in the development of a successful company. Employees like being associated with an organization that is actively engaged in solving global issues through the promotion of researches. The business model of SAS is technology driven, and it should be emulated by other companies looking to achieve success on a global scale (Great Workplace, 2014). Ethical governance is also one of the sources of SAS’s success, and other companies should look into observing the codes of ethics governing their various professions.


Best Companies 2014. (2014). Web.

Corporate Responsibility. (2014). Web.

Great Workplace: Balanced lives mean good business and great technology. (2014). Web.

SAS Corporate Social Responsibility. (2014). Web.